To relaunch Quality Street and defend it's position in the box-chocolate space the strategy brought to life how the tin helped bring people together ("Welcome to a place called Quality Street") to create magical bonding moments.
Specific content was developed for Facebook optimised for newsfeed and sound-less video formats. Both TV and social data helped shift brand equity above Millward Brown norm across key metrics, in spite of a cluttered Christmas environment. Social also was measured with Nielsen as well as a new bespoke Dunnhumby sales data study with Tesco.