Klarna – Campaign

As a creative lead at Klarna I was among other things responsible for defining Klarna’s brand new B2B brand’s look and feel. Something that had not been prioritised before. This is the first ever B2B awareness campaign for Klarna. It cements the look and feel of the B2B brand of the company, and with it I aimed to disrupt what B2B communication typically looks like making it bold, premium and with a fashion feel to it. The concept was built on an insight by McKinsey from that year that in order for brands to be successful they have to take brave decisions and know how to stand out. It was of course also a riff on Klarna’s own brand and attitude making it a perfect insight to build a campaign on. So we see our models in an office setting performing a bold move to illustrate the daringness and tearing up of the rulebook that is crucial to the growth and success of retailers. This came to life in digital, social, print, OOH and events and launched globally. A full in-house production creatively conceived, driven and owned by myself and the studio at Klarna. Photography: Hedvig Jenning Video: Andreas Almkvist Styling: Columbine Smille Set Design: Johan Bromee Hair: Johanna Rask Makeup: Joanna Nomiey Casting: Helin Honung