Klarna Dream Deal Days 2023

Another year, another Klarna Dream Deal Days — now live in 14 regions worldwide, from 28th September to 1st October! I could not be prouder of everyone who worked on this beast of a campaign. We kicked things off all the way back in March with our initial strategy and briefing period. And since then the 40+ (!) teams involved have developed dozens of channel activation plans, secured 100+ Dream Deal merchant partners, shot and designed a suite of gorgeous assets, churned batches upon batches of content through legal review, tested hundreds of deeplinks, and translated god knows how much copy. It has truly been the biggest team effort and such a treat to work with such inspiring, supportive people. An extra round of applause to Nicole Whyte for so expertly and graciously leading the charge this year, to Linnéa Mellander for navigating numbers like nobody’s business, and to Christian Cabau for bringing life to Dream Deal Days from that very first pitch deck. And . . to my personal, forever-favourite substreams that I am so grateful to lead - creative assets and design, campaign copy, translations, CRM, app and web experiences - for always being the very best of the best.