About me
Hi, I'm Emma ⭐️ A highly experienced creative professional based in Berlin, Germany. With an expertise in content marketing, creative production, and marketing strategy, I have spent over 6 years working across the fintech, retail, and creative industries.
In my current role as a Marketing Manager + Producer at Klarna, I lead the creative and owned-channel substreams for Klarna's global marketing campaigns. I work closely with a diverse range of stakeholders and world-renowned brands to successfully activate key commercial moments in the retail calendar. I am proud to have been voted Klarna Marketing's Rising Star of the Year 2022 by my peers, a testament to my empathetic leadership, meticulous project plans, and energetic can-do attitude.
Throughout my career, I have also excelled in content curation, social media marketing, graphic design, event strategy and management, advertising regulation, and copywriting.
I have a keen interest in sustainability, with a focus on the fashion and beauty sectors; and am deeply committed to championing diversity and inclusion in the tech industry, particularly by amplifying the voices of women of colour.
Projects
- Klarna Dream Deal Days 2023Another year, another Klarna Dream Deal Days — now live in 14 regions worldwide, from 28th September to 1st October! I could not be prouder of everyone who worked on this beast of a campaign. We kicked things off all the way back in March with our initial strategy and briefing period. And since then the 40+ (!) teams involved have developed dozens of channel activation plans, secured 100+ Dream Deal merchant partners, shot and designed a suite of gorgeous assets, churned batches upon batches o
- Valentine's 2023We kicked off 2023 working on Klarna's campaign for Valentine's Day. A very familiar shopping moment, and one that really lends itself to Klarna's smoooth shopping features; helping you find the things you love, for the ones you love. It was my first campaign delivery working as a producer, with my partner in crime (read: design) Niklas Lindohf, and I learnt so much about the production journey, finding harmony in creativity alongside conversion, and establishing processes for our stakeholders.
- Klarna Dream Deal Days 2022It’s not been an easy week at Klarna by any means but, somehow, the global campaign we’ve been building for the past six months still managed to launch . . . The first ever Klarna Dream Deal Days, live in the Klarna app and klarna.com from 27 - 29 May. Beyond proud to have led in the coordination of this project alongside the rest of our small but mighty Brand Retail Partnerships team. It’s a bloody big campaign to get together - collaborating with countless teams (both in and outside of Klarn
Work history
Global Marketing Manager + ProducerKlarna
Berlin, GermanyFull Time
Building creative campaigns for key commercial, cultural moments - including Valentine's Day, Earth Week, Black Friday, and Holiday - by maximising Klarna’s owned consumer touchpoints. Coordinating 40+ teams and channels per project, with a primary focus on: consumer journey mapping, creative strategy and positioning, visual production (from concept through to post, both in-studio and via AI), copy production and localisation across all markets, website and in-app UX design and content curation, and CRM strategy and build.
Peer-voted Rising Star of the Year 2022 by the Marketing Competence at Klarna.
Senior Marketing Associate (UK)Klarna
- London, United KingdomFull Time
Evolving Klarna brand awareness and product usage in the UK. Owning the strategy and curation of local CRM, social media, editorial content and social shopping features. Implementing local legal guidelines and marketing instruction as regulation of the Buy Now Pay Later section developed in the UK market.
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Skills
- Copywriting
- Content Strategy
- Project Management
- Creative Development
- Budget Management
- Brand Activation
- Marketing Campaigns
- Localisation
- CRM
- Website Content
Education
Awards
Marketing Rising Star of the YearKlarna
Awarded the 'Rising Star of the Year' peer-nominated award, by the Marketing Competence at Klarna.