Valentine's 2023

We kicked off 2023 working on Klarna's campaign for Valentine's Day. A very familiar shopping moment, and one that really lends itself to Klarna's smoooth shopping features; helping you find the things you love, for the ones you love. It was my first campaign delivery working as a producer, with my partner in crime (read: design) Niklas Lindohf, and I learnt so much about the production journey, finding harmony in creativity alongside conversion, and establishing processes for our stakeholders. Since then it's already been so rewarding applying these learnings to other projects (coming soon) So how did Valentine's 2023 go? Find out in our wrap-up video! Project-led by superstar Nicole Whyte, with data magic by Linnéa Mellander, creative adaptation by Niklas Lindohf and myself, and partner/channel activation by dozens of brilliant teams across the business.