Klarna "Who's a Good Shopper?" Pup-up

  • Sarah Hardcastle

Swedish bank Klarna wanted to tap into the million dollar pet retail market in the USA, so we teamed up with The Glue Society to create the world’s first ‘Pup-up’ grooming salon for dogs AND their owners. Over three days we invited some of the hottest doggies on the inter webs to step onto the stylists plinth, working with a photographer to capture glamorous headshots of all the finished doggle-ganger looks. We also created an out of home campaign, including a dog friendly mural with real chew toys attached. Oh, and we got the world’s strongest man Thor Bjornsson to carry a tiny dog in a giant fluffy Klarna doggy bag on the New York subway. Cute.

Project Tags


  • 72andSunny logo


    • Advertising
  • Klarna logo


    • Technology