Swedish bank Klarna wanted to tap into the million dollar pet retail market in the USA, so we teamed up with The Glue Society to create the world’s first ‘Pup-up’ grooming salon for dogs AND their owners.
Over three days we invited some of the hottest doggies on the inter webs to step onto the stylists plinth, working with a photographer to capture glamorous headshots of all the finished doggle-ganger looks.
We also created an out of home campaign, including a dog friendly mural with real chew toys attached.
Oh, and we got the world’s strongest man Thor Bjornsson to carry a tiny dog in a giant fluffy Klarna doggy bag on the New York subway. Cute.