Knowledge Retreat

For Taylor and Francis, we crafted a transformative wellness program designed to empathise with the challenges of academic life and instill a positive mindset. Our goal was to offer users practical advice and curated research through a personalised email program, curated by influential influencers within the academic community. I played a pivotal role in this project, contributing extensively from its inception to completion. From being actively involved in the initial pitch, where I presented compelling ideas, to shaping the program's overall look and feel in collaboration with the senior creative team. I took charge of designing both the visually appealing website and the engaging email program. At the heart of our visual concept was the theme of the brain, brought to life through captivating animations. The illustrations, infused with cool animations, not only captured attention but also conveyed complex ideas in an accessible manner. We carefully selected a soft pink hue to evoke a sense of calm, perfectly balanced against the company's strong blue branding. The choice of a beautiful serif font added elegance, emphasising the clever copy lines that played on the brain theme. The results spoke for themselves— the project was a resounding success, boasting an impressive 3,598 sign-ups to the program. It was a collaborative journey of creativity and innovation, and I'm thrilled to have played a central role in delivering a program that made a positive impact on academic well-being.