Kobold - New UK lager launch

When Adnams, one of the UK's premium real ale brands decided to venture into the world of lager with the launch of Kobold, I was asked to write its brand story. The Kobold is a mythical sea spirit that's said to protect sailors in the North Sea - something that fits neatly with Adnams' support for marine conservation projects. The story featured on the bottle, on multi-packs and the website.