About me

I help brands make meaningful connections with their target market through powerful, engaging communications. I help create strong brand messages and stories, develop distinct tone of voice and write copy for a range of communications from ads to websites to packaging.

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Projects

• 2

  Kobold - New UK lager launchWhen Adnams, one of the UK's premium real ale brands decided to venture into the world of lager with the launch of Kobold, I was asked to write its brand story. The Kobold is a mythical sea spirit that's said to protect sailors in the North Sea - something that fits neatly with Adnams' support for marine conservation projects. The story featured on the bottle, on multi-packs and the website.
• Filippo Berio Advert 2020On a very short timescale, I created a new strapline for the summer 2020 ad campaign for this best-selling olive oil brand. 'His signature, our promise' conveyed the heritage of the Filippo Berio brand and its enduring legacy.
• Pep & Lekker namingI created the name Pep & Lekker for this new range of seedy snacks. My inspiration came from the brand usps of taste and energy. Pep connotes energy while lekker is the Dutch word for tasty. The two words together sound quirky and they suggest provenance, also an important consideration for the client.

Work history

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Creative copywriterAnna Dewis Copywriter
Jan 1993Brighton, United KingdomFreelance
I work for a variety of clients, everyone from multi-national blue-chips such as BP and Berlitz to start-ups and one-man-bands. My specialities include brand tone of voice guidelines, advertising straplines, new product naming, corporate and sales comms and scripts.

Skills

• Copywriting
• Ad Copywriting
• Brand Storytelling
• Brand Tone
• Marketing Strategy
• B2B Copywriting
• Sub-editing
• Content and Media Writing
• Brand Marketing
• Digital Marketing