Kodaline - Politics of Living

For the band's third album I devised and executed a digital marketing 'first'. Talented YouTubers around the world were asked to do a cover of Kodaline's new single... without having heard it. We sent the lyrics and chord structure and they delivered a set of hugely impactful sessions - for free - before the song was even released. Combined with a Facebook bot & two innovative YouTube series', the band saw their fastest streaming singles to date and unparalleled social growth at over 800% week on week.