Mike Walmsley

Senior Marketing Manager at Marathon Music GroupLondon, United Kingdom
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Mike Walmsley

Senior Marketing Manager at Marathon Music GroupLondon, United Kingdom
About me
Strong marketing professional with over 6 years experience in the music industry across frontline labels, covering a wind range of artists and genres. Experienced in delivering several UK platinum singles and top ten albums.
Projects
  • NSG - OptionsManaging social media and influencer campaigns, leading to 10's of millions of impressions and quadrupling in social growth for the platinum selling single from east London collective NSG.
  • Nothing But Thieves - Broken MachineDigital marketing, content production and audience development on the #2 UK charting album.
  • Au/Ra x Camelphat - Panic RoomAudience development and digital marketing on the certified platinum single that was ubiquitous across radio airplay and clubs in summer 2018.
  • Ed Sheeran - 'x' (Album)International marketing assistant on the multi-platinum sophomore album.
  • Kodaline - Politics of LivingFor the band's third album I devised and executed a digital marketing 'first'. Talented YouTubers around the world were asked to do a cover of Kodaline's new single... without having heard it. We sent the lyrics and chord structure and they delivered a set of hugely impactful sessions - for free - before the song was even released. Combined with a Facebook bot & two innovative YouTube series', the band saw their fastest streaming singles to date and unparalleled social growth at over 800% week
  • Avelino feat. Not3s - BoasyDigital strategy and social media management for the hit single.
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Projects credited in
  • AVELINO - HIGHER POWER- MUSIC VIDEOArtist: Avelino Director: Nadira Amrani Production Company: Blink DoP: Olan Collardy Sound: Harry Butcher @ Wave Studios Colour + VFX: Black Kite Studios Editor: Jennifer Tividad
  • The DriveAn innovative music video for "Everyone You Know" using motion control - with technical breakdown and BTS.
  • Everyone You Know - She Don't Dance
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Work history
    M
    M
    Senior Marketing ManagerMarathon Artists
    London, United KingdomFull Time
    R
    R
    Audience Development ManagerRCA Records
     - London, United KingdomFull Time
    Managing innovative digital marketing and social media campaigns across a diverse range of artists including: NSG, Nothing But Thieves, Kodaline, Au/Ra, Avelino and more. - Devising digital initiatives driving social numbers and engage audiences - Producing, directing & commissioning content - Influencer marketing campaigns - Running digital advertising campaigns - Video & image editing - Analytics & insight
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Skills
  • Marketing Strategy
  • Digital Marketing
  • Audience Development
  • Social Media Management
  • Presenting
  • Artist Liaison
  • Creative Partnerships
  • Commissioning Content
  • Content Creation
Education
    T
    T
    BA (Hons) Business ManagementThe University of Sheffield
     - Sheffield, United Kingdom
Awards
    NSG - Options "Marketing Campaigns of the Year"Music Ally
    Managing the digital strategy and audience development for the platinum single, highlighted for innovation in influencer and viral marketing.
    Nothing But Thieves "Marketing Campaigns of the Year"Music Ally
    Managing the content creation, digital marketing and audience development strategies for Nothing But Thieves. Award highlights innovation in digital initiatives to galvanise fanbase.