Koi 鯉 (UK DJ & PRODUCER)

Branding for a friends DJ identity. Koi is a UK based DJ / producer with a primary focus on UK Garage & House. If you would like to check out his amazing music click here. The name Koi comes from a few friends coming together to get a tattoo to mark one of us getting through a really tough point in there life. To celebrate we all got variations of the same piece - a Koi fish. for the branding idea i wanted to combine japanese imagery & objects with the UK street scene. I eded up creating what I call 'Sticker assets'. The assets are supposed to represent sticker bombing in the UK - So combining UK graffiti culture with japan namesake imagery. For the logo I created a custom type for the english text. The O & I are meant to look like a fish - I have tried to emphasise this in the logo animation.