Inspired by the brand’s “Free to be” ethic paired with its “To firsts that last” campaign, each one of these labels is an experimental, bold design that still keeps to the classic Koppaberg label design, as well as other essential branding factors such as flavour cues, descriptors etc. These label designs were an entry for Koppaberg’s Limited Edition label design competition, depicting three flavours: Strawberry & Lime, Pear, and Mixed Fruit.