Freelance graphic designer and digital marketer with a multidisciplinary background in design, branding, journalism, visual arts and photography. Skilled in various creative assets from print design to video editing, with professional knowledge of Adobe Creative Suite.
Originally from London, I am a worldly person who has had the privilege of living both in Croatia and the UK, with a practical and well-rounded approach to life. I am multilingual (English, Croatian, and German) and hold 3 passports. As a student, I successfully balanced my studies with an internship and a part-time job, and as a result I became a reliable worker with excellent time management skills, working effectively both in a team and independently.
I have completed my Bachelor’s in Graphic Design at Ravensbourne University London, and will soon obtain a Masters in Graphic Design Communication at UAL’s Camberwell College of Art. Since completing my BA, I have worked as a freelancer for various clients, in addition to my own art and design projects.
My passion lies in the areas of branding, fashion marketing and design, as shown in noteworthy milestones such as my original Tiger’s Eye brand design, and the branding materials I produced for Villain. Other personal successes have been interning at Total Croatia News, designing the label artwork for the 2024 Tate Coffee Open Call, and creating visual material for the upcoming independent short film Leftovers.
Projects
- Tiger's Eye Brand DesignOriginal fashion brand design for young professional women who consider themselves alternative, Tiger’s Eye is based on the idea that looking professional should not be at the cost of self-identity or financial stability. It is described as corporate professional clothing for “women with edge, inspired by a high end look at a high street price”. The visual identity is inspired by high fashion, business casual and alternative clothing alike, but promotes the clothing’s affordable production and
- Villain by Von SorellaIn collaboration with the Von Sorella clothing brand, I have created the branding materials for the Villain Collection, including mockup designs for the logo, movie poster, comic book illustration, lookbook, billboard, shopping bag and digital ad. Villain by Von Sorella is described as an exploration of duality – in how light cannot exist without dark, in the collision of masculinity and femininity, in the mirror image of who we are and who we can become. The collection highlights sleek, struct
- Tate Coffee - Funky BrewFunky Brew - Tate Coffee package artwork and my entry for the 2024 Coffee Open Call. Funky Brew is a fun and dynamic collage of illustrations that represent good energy, and earthy vibes within a global community of loyal coffee drinkers. These colourful graphics hope to promote a boost of energy when drinking Tate Coffee, while the funky mosaic pattern is inspired by contemporary art prints and the modern-retro visual identities of emerging coffee and organic food brands.
- Gymshark66 x Lifting Club: Spring Into The New YearGymshark 66 x Lifting Club: Spring Into The New Year - concept design for the fitness brand Gymshark, and my entry for the 2023 D&AD New Blood Awards. Designed for 19-25 year olds in search of hope, self-improvement, and finding themselves within a community, Spring Into The New Year is a 5 week programme with social events and fitness workshops. It is a crossover between Gymshark’s habit-forming #Gymshark66 challenge and Lifting Club membership, promoting the the latter via social media and ads
- Total Croatia News (TCN) Social Media GraphicsDuring my four month internship I was given a task to creatively design a new visual image for TCN’s social media platforms. I have designed and set up a number of templates which they continue to use in order to maintain continuous look in their visual communications. With these designs, I aimed to give @totalcroatianews a fresh, new visual language with the mission of drawing more engagement to the posts, therefore drawing more readers to the articles on the website promoted by the Instagram
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Work history
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Freelance Graphic DesignerVIVIDSGNS
London, United KingdomFreelance
Offering freelance services in design, photo & video, with a focus on branding, poster design, digital marketing, and photo and video post-production. Creating original designs and artwork under the vividsgns name and sharing my work via Instagram and my portfolio website.
Notable projects:
• Leftovers Short Film (2024)
• Villain by Von Sorella (2024)
• Tate Coffee Open Call (2024)
• Tiger’s Eye Branding (2023)
• D&AD New Blood: Gymshark66 x Lifting Club (2023)
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Graphic Design InternUSA Cricket
- London, United KingdomInternship
Assisting USA Cricket as part of the FutureShaper Women’s Internship Programme. Creating visually captivating graphics, including illustrations and other visual content for social media, websites, newsletters, and promotional materials. Assisting with content planning and creation, independently creating the USA Women’s Cricket Content Calendar. Maintaining consistent branding and design standards across all digital assets. Designing informative and visually appealing infographics and assisting in photo editing and enhancement.
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Skills
- Graphic Design
- Photo Editing
- Photography
- UX Design
- Branding Design
- Social Media
- Video Editing
- Adobe
- Print Design
- Digital Marketing
Education
MACamberwell College of Arts (UAL)
London, United Kingdom
Bachelor of Arts (BA) Ravensbourne University London
- London, United Kingdom
Awards
D&AD New BloodRavensbourne University London
Collaborative design project t+ was shortlisted in the 21GRAMS category of 2022 New Blood Awards