Tiger's Eye Brand Design

Original fashion brand design for young professional women who consider themselves alternative, Tiger’s Eye is based on the idea that looking professional should not be at the cost of self-identity or financial stability. It is described as corporate professional clothing for “women with edge, inspired by a high end look at a high street price”. The visual identity is inspired by high fashion, business casual and alternative clothing alike, but promotes the clothing’s affordable production and deals that make it accessible.