Korean cafe branding

NARU is a Korean / Indian fusion cafe. When NARU approached me to work on their branding, they mentioned to want branding that is both very minimal yet impactful. It became clear that they wanted to show a lot of the Korean culture in the branding but also not too much. In the end, I kept the branding very simple and added some subtle hints to Korean culture. Overall, we created an impactful brand that is minimal yet stands out.