Hello! My name is Iris and I am a brand and graphic designer focused on bringing F&B brands to life. With an artistic eye, I like working with passionate people who have a strong love for their craft. To work together to visualise out of the box and unconventional ideas, to create unique brand experiences.
Projects
- Temple BobaWhen Temple Boba reached out to me to work together on their branding, the premise was to create branding that fit the place being like a transcending experience, which, once people step inside, will immediately feel its tranquility. Allowing them an escape from the fast paced life, to slow down. An important element to include was the contrast between traditional and modern. For this, we decided to focus on the origins of bubble tea to preserve the traditional feeling, and combining this more
- Korean cafe brandingNARU is a Korean / Indian fusion cafe. When NARU approached me to work on their branding, they mentioned to want branding that is both very minimal yet impactful. It became clear that they wanted to show a lot of the Korean culture in the branding but also not too much. In the end, I kept the branding very simple and added some subtle hints to Korean culture. Overall, we created an impactful brand that is minimal yet stands out.
- 20+ Graphic Design BriefsWelcome to the best design brief package - for graphic designers (download here: https://andthedesign.gumroad.com/l/20-graphic-design-briefs) When I started as a graphic designer, I really wanted to practice poster design with some graphic design briefs. To build a portfolio, experience, and confidence. Though, all I could find were branding briefs. So for all my graphic design friends, I have composed 20+ solid, industry standard briefs. It is broken down into 3 categories, according to d
- Puffy coatsPuffy coats is an outdoor clothing brand, namely focused in coats and jackets. They want to motivate people to go outside more, also when it's cold because their coats provide enough warmth. To make the brand as friendly and approachable as possible, I rounded the characters and put them snugly, close to each other. This is also an allusion to the puffiness of their coats.
- Spill coffeeSpill coffee is not your average coffee brand. They have an artistic concept cafe and have their own coffee beans that have unique flavours. It's about more than just coffee. With this in mind, the branding for Spill coffee is just as unique. The logo is a dynamic one and can be changed in various ways while still maintaining brand recognisability. Illustration is also a big part of the branding. Not only does it add more character to the brand but also provides the opportunity to reflect the a
- A quick guide to gridsIntroducing A quick guide to grids. As a designer, I always use grids. It gives you something to start with; no empty canvas. It helps to add structure to the content, and mostly, it helps to create more intentional design. In organising a blank space, grids are the best tool. This is a quick guide to grids, so you can start designing with them right away. The guide contains the essential information from why to use grids, what grid to choose for the project, how to make your own grids in Il
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Work history
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Brand and graphic designer& the design
Amsterdam, NetherlandsFreelance
In September 2022, I started my journey as a freelance designer with the goal of starting my own branding and design studio.
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DesignerMedia Distillery
Amsterdam, NetherlandsFreelance
As a designer at Media Distillery, I work closely together with the marketing lead to create all the social content. This includes product videos, short animations, carousels, but also infographics and the creation of newsletters, keeping the website and visuals up to date.
During my time at the company, I have also worked on expanding on the brand guidelines to create more diverse and interesting content. So that the content keeps reflecting the growth of the business.
Skills
- Branding
- Illustration
- Graphic Design
- Brand Identity
- UX Design
- UI Design
- Poster Design
- Brand Strategy
Education
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Bachelor of Arts (BA) NHL Stenden
- Leeuwarden, Netherlands
During my time of studying Creative Business, I have worked on multiple medium projects. From designing a magazine, to making short films, and creating marketing campaigns. This study also allowed me to work with real clients.
For my minor, I worked with a milk tea brand for which my team and I redesigned their website. For the same minor, I also create a personal blog for which I optimised the blog's SEO and made sure the design was responsive.
For extra credit, I joined the course's student council where I was part of the design department. We took care of maintaining the brand's visual throughout the social media posts and event materials - such as flyers.