Temple Boba

When Temple Boba reached out to me to work together on their branding, the premise was to create branding that fit the place being like a transcending experience, which, once people step inside, will immediately feel its tranquility. Allowing them an escape from the fast paced life, to slow down. An important element to include was the contrast between traditional and modern. For this, we decided to focus on the origins of bubble tea to preserve the traditional feeling, and combining this more modern visuals. The visual is a temple in Taiwan – the place where bubble tea originated. The text in Chinese was specifically chosen as it refers to serenity and quiet, therefore fitting the brand perfectly.