Spill coffee is not your average coffee brand. They have an artistic concept cafe and have their own coffee beans that have unique flavours. It's about more than just coffee. With this in mind, the branding for Spill coffee is just as unique. The logo is a dynamic one and can be changed in various ways while still maintaining brand recognisability. Illustration is also a big part of the branding. Not only does it add more character to the brand but also provides the opportunity to reflect the artistic appreciation the brand originated from.