Kronenbourg Evening Standard Reactive Partnership

Had the pleasure of leading Kronenbourg's reactive print and digital partnership with the Evening Standard back in 2017, providing Kronenbourg's 'Franc point of view' on the British news. Objective: Kronenbourg wanted to further develop its playful ad style by aligning its campaign with moments in time and trending stories. The results: In total, 61% of regular ESI readers saw the campaign and 56% of those said they would be more likely to consider drinking Kronenbourg. 8 in 10 agreed that the advertisements skilfully captured a news moment and 77% agreed the ads were witty. Online, the trending articles we chose generated more than 1.8m page views with well above average click-through rates for the bespoke content-related ads we created for them. Source: ResearchBods 2017 AWARDSL Best Use of a Content Marketing Platform, Drum Content Awards | FMCG Category Winner, Drum Marketing Awards.