Kulu Kulu restaurant rebrand

I created a restaurant rebrand for a sushi restaurant called Kulu Kulu, the phrase Kulu Kulu means 'round and round' as the seating inside is organised around a conveyer belt that distributes freshly made sushi by a chef in the middle. I have attempted to make it more sleek than the original, inspired by similar restaurants with a stripped back minimal style, the black and white helps enforce this, where as the red logo on the chefs uniform is a reference to the Japanese flag, and the notion that it is authentically prepared sushi.

The logo design is very simple but I think it works perfectly for the cause, it is built around circles to help demonstrate going around, as the name 'kulu kulu' suggests, with circles in the negative space helping create an image of a fish blowing bubbles in the letter 'K', the fish helps clarify that it is a sushi restaurant.

As they are not a well established restaurant, I have also created a text logo which is used on the buildings exterior, using simple and clear san serif fonts which perfectly compliment each other, as well as the simple logo design. On the word sushi, the 'i' is sliced, to show the precision and accuracy that is synonymous with the preparation of the dish.

Featured on Design Week's inspiration page: https://www.designweek.co.uk/inspiration/kulu-kulu-rebrand-chay-sells/

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Chay Sells

  • Recent graduate

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