KYMCO corporate identity. The visual strength the brand deserved.

  • Sandra Parisi
The KYMCO Group lacked a brand identity, despite being the fourth largest motorcycle manufacturer in the world. Each country applied the logo in a different way, inconsistencies that trickled down through the distribution network of each country. After practically a year of work, we managed to define the brand’s basic elements (including the development of a proprietary font), establish its offline and online applications, and provide the network with a corporate identity manual.