L Devine - 'Peachy Keen' Pre-save (2019)

For L Devine’s 2019 single 'Peachy Keen' I commissioned designer Toni Hollis to create a web page representing a peach, including messaging encouraging fans to “take a bite out of the peach” by pre-saving. The end goal was to “eat up” the peach to reveal exclusive content. This gamified approach increased fan engagement and advocacy, and it became the artist’s highest performing pre-save.