L I Z Z Y (here and now) / Physical Type Logo Development

This is a personal project of mine that I persued in the process in developing my own brand and self-advertisement. I could tell you something deep and meaningful about how my variety of logos represents my versatility, and how I can mould to any project require, but that isn't really the reasoning behind my logo concept. It was actually just an excuse to make a bunch of cool wacky things that said my name.
We were actually required to develop a professional portfolio as a percentage of the third year of my degree (a two birds one stone kind of situation) I took it upon myself to use my time wisely, and create endless versions of a simple typeface of my name, enabling me to play around with physical typography. So even if I haven’t used all the experiments I conducted, they weren’t wasted. Even if they didn’t make the cut it wasn’t necessarily because they weren’t successful. And at the end of the day I really enjoyed the process and I’m pleased with the results. I played around with coloured backgrounds, textures, and coloured overlays, and made many more than the final 4 that I chose in the end. All the same I've included a few of the 'runners up' here to give them their share of the limelight.

Team Credits

Lizzy Davis

  • Graphic Designer
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Lizzy Davis
Graphic Designer