L'Officiel Italia x Domus Academy: Branded Content, Fashion Culture & Print

  • Areti Micha
  • Emanuele Recupero

Our quest was to become an editorial team & produce a contemporary, Domus Academy infused, L’ Officiel Italia issue. Initially, we conducted a thorough brand analysis and definition, outlined the reader’s profile, identified the competition, drafted an extended trends forecast and provided insight to the publication with our finds; additionally, performing Communication’s Channels Metrics supported our conclusions. To deliver our brief, we composed a 100 page magazine issue, suggesting a complete revamp of the look and feel of the current magazine with clean-cut graphics and powerful, contemporary editorials. Furthermore, we updated the contents curation, minding a more inclusive, diverse and intellectual audience. The project was executed by a team of 27 collaborators and the management and visual layout of the magazine was conceived and delivered by a group of 4 collaborators including me.