I am a concept and narrative creator with years of multidisciplinary experience in creative business strategies; I research, write, ideate, implement and ultimately manage proposals that make an impact and create longterm value. From ideation to execution, I design and deliver concise projects, utilising all my micro and macro skills. My niche is equal parts creative and managerial; my creative compass points to omnichannel alignment and socio-centric CSR. My broad experience has been a preparatory canvas for my professional development; by being entrepreneurially active for the past 15 years, I have developed numerous abilities and promoted a thriving, multidimensional, sustainable career. Keeping in mind an organisation’s longterm growth and business direction, I conceive, research, develop and market ideas as well as work concurrently on various, either short-term or long-term, projects. Over the years, I have evolved into an adaptable, broadminded decision maker who can study, understand and foresee behaviours and trends. Apart from those much-needed technical skills, my intrinsic value as a professional is completed by my human leadership qualities. One of the greatest challenges for me is inspiring people to work with me instead of for me; observing and understanding community and work groups' dynamics, made me soon realise that, to contribute to the maintenance of a prosperous community of any kind, it is vital to interact with people respecting their cultural heritage and existential uniqueness. A business's prosperity is not only achieved through numbers and sales; the functional basis, upon which any business can thrive, is fabricated by the valuable threads of the personal and social growth of all parties involved. This is why it is crucial to award responsibilities according to not only technical, but sensitive attributes as well. As a motto, I always keep in mind: soft skills over hard skills, people above everything.
- Triumph Lingerie Strategic RepositioningMy quest was to identify communicational blockers, responsible for the growth status of the company. I was able to deliver and further orient the given perspective by including a sales viewpoint. Overall, I offered a tailor-made, omnichannel approach, able to provide macro solutions suitable for the post-Covid digital era.
- SlamJam, Spazio Maiocchi x Domus Academy: Cross-Business Creative ContaminationOur quest was to interlace SlamJam’s anarchism & Spazio Maiocchi’s niche elitism into an annual events agenda; to link a streetwear multi-brand to their eclectic art space through fashion and art. Initially we drafted both the brands' iDs, outlined their customer profile and noted all B2B and B2C activity. To verify our estimations for the brands' positioning within the market and in relation to their key competitors, we performed online engagement metrics. To deliver our brief, we curated an an
- L'Officiel Italia x Domus Academy: Branded Content, Fashion Culture & PrintOur quest was to become an editorial team & produce a contemporary, Domus Academy infused, L’ Officiel Italia issue. Initially, we conducted a thorough brand analysis and definition, outlined the reader’s profile, identified the competition, drafted an extended trends forecast and provided insight to the publication with our finds; additionally, performing Communication’s Channels Metrics supported our conclusions. To deliver our brief, we composed a 100 page magazine issue, suggesting a complet
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Projects credited in
- Areti Micha“You shouldn’t have—" “Bug off! How do you know what I should or shouldn’t do?” There was no anger in his voice; only accumulated exhaustion, burdened by the weight of unaddressed, collective oppression: this was the oldest story of the world. He was tired of being pushed around. “Why can’t we just be as peaceful as here, in nature?” he wondered, “Why do humans choose to be the cruellest of all animals?” He looked around; the light was soft; their rocky arch inviting, a3
Senior Business Relationship ManagerCondé Nast
Milan, ItalyFull Time
Own the liaison between the Global Product and Technology team and other business units in Italy inclusive of editorial, commercial, audience growth and marketing; ensure strategy and roadmaps for products, platforms and services are communicated to the local market, while simultaneously representing local market needs into the GPT organization; provide transparency and stronger communication between Global Product & Technology and the local business.
Creative Project & Digital Product ManagerFreelance
As a freelancer, I undertake creative projects & digital product manager roles, utilising my diverse, both creative and managerial skillset. From A to Z, I draft thorough briefs, execution plans, and provisional assesments, guiding and iterating projects to completion. Regardless of the exact DNA of each project, I bring a fresh, solution-oriented approach to creative project management, making sure that creativity and commercial meet each other respectfully halfway.
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- Omnichannel Strategy
- Creative Direction
- Business Development
- Copywriting Editorial
- Project Conception
- Project Management
- Sales Strategy
- Branding Identity