L’OREAL + TEEN SKINCARE

Teens have a lot of life to get to livin’ and acne concerns are only holding them back. L’Oreal’s AcneFree dialed into this emotional space and has a solution—many solutions. Treating acne can be a breeze with their simple skincare routines and effective derm-backed products. As their first play into content creation, this series—6 playful tutorials and 2 hero videos starring Disney actress and musician Laura Marano—not only educates teens about skincare but also drives an underlying message to embrace your face. Creative Role / Creative Director, Director, Creative + Art Direction, Concept, Design, Set/Prop Stylist, Producer, PrePro + Post