La Bonne Musique

La Bonne Musique is an independent label, collective, magazine and cultural platform based in London. I co-founded the label with two friends whilst at university in 2017. LBM regularly host events across London and releases electronic music spanning various different genres. For the La Bonne Musique identity, I created a custom typeface in two weights that can be utilised across the brand for various different assets including the logo, mix covers and releases. This enables the graphic output to maintain brand continuity whilst also exploring different graphical outcomes that are representative of the particular genre of electronic music they may be representing or promoting.