Projects
- r l v d packagingLast year I worked with Apropos Agency to develop packaging and other collateral for r l v d utilising the existing visual identity Apropos had created. r l v d is an online marketplace that facilitates the purchasing, renting and selling of luxury fashion items. The packaging used to ship out orders and for sellers to post their items to r l v d needed to be sleek and reflect the luxurious clothes sold on the site. As the brand uses limited colours, the brief lent itself to exploring typographi
- La Bonne MusiqueLa Bonne Musique is an independent label, collective, magazine and cultural platform based in London. I co-founded the label with two friends whilst at university in 2017. LBM regularly host events across London and releases electronic music spanning various different genres. For the La Bonne Musique identity, I created a custom typeface in two weights that can be utilised across the brand for various different assets including the logo, mix covers and releases. This enables the graphic output t
- Site 5 LondonSite 5 London is an outdoor venue created by the nightclub E1, and the promoter Lovejuice in East London. Site 5 was initiated as a response to covid regulations in 2020, allowing only outdoor venues to operate. The identity took inspiration from triangles displayed on the outside of shipping containers on site that were converted into the bar areas. This device is utilised throughout the brand to maintain a visual consistency. Angular shapes, informed by the triangle, are used across graphic as
- Dave Eggers – 14 Short StoriesThis project was completed whilst attending the Porto Design Summer School run by Andrew Howard in partnership with Escola Superior de Artes e Design, Porto. The brief was to design a publication as a group of four using a selection of short stories by Dave Eggers. The selection of stories were categorised by the group into four themes: Individuals, Lovers, Family and Strangers. Each designer in the group was then assigned a theme to design. I was assigned Individuals. The group then discussed e
- Sidney & MatildaIndependent bar and venue Sidney & Matilda commissioned four exterior boards and promotional material ahead of their festival promoting Sheffield’s independent music scene, The Other Festival. The venue needed promotional material to promote their alternative weekend festival which coincided with larger festivals taking place in the city centre. Therefore, deliverables such as the poster needed to grab attention of prospective festival goers and provide an aesthetic that demonstrated the indepen
- Studio SpacesStudio Spaces London is a photography and events venue owned by E1 London.The venue regularly hosts exhibitions, conferences and photoshoots. Due to the need of the space to adapt to different events and purposes, the interior is minimal and understated. The blank canvas aesthetic of the interior informed the visual design of Studio Space’s identity. The identity is clean and minimal utilising a legible grotesk typeface, Neue Haas Grotesk. The mark is contained within a rectangle with a monochro
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Projects credited in
- —brace the space UoR degree show 2019Working in a team alongside: Jess Downie, Elliot Ellis, B— King, Philippa Lane, June Lin, Siu Y— Lo and Jake Pollock we were tasked to create an invite and to brand the University of Reading’s 2019 Graphic Communication degree show. The concept evolved from the word play of ‘embrace the space’ the rule we set ourselves was to take all uses of ‘em’ or ‘en’ within the copy and replace them with em and en dashes as a tongue and cheek nod to the departm–t’s association with typography. Another wa
Work history
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Graphic DesignerGood Bad Typography
London, United KingdomFreelance
Multidisciplinary freelance graphic designer with work spanning digital, editorial, motion & visual identities with a specialism in typography.
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Middleweight DesignerLaunch Studio
- London, United KingdomFull Time
Assisting the founder/senior designer with client briefs working across a range of projects including branding, web design, editorial, motion design and social media assets. Responsibilities also include managing and winning clients as well as helping to maintain and grow Launch Studio’s social media presence.
Clients include: Tes, Unilever, IBM iX, Business of Fashion, OLIVER, BP, Royal Mail, InMotion Ventures, Rufus Leonard, London Business School, The Online Studio, Blis, Kamwell and Red Door Recruitment.
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Skills
- Graphic Design
- Branding
- Digital Design
- Editorial Design
- Web Design
- Logo Design
- Invision
- Typography
- Print Design
- UI Design
Education
BA (hons) Graphic CommunicationUniversity of Reading
Reading, United Kingdom