r l v d packaging

Last year I worked with Apropos Agency to develop packaging and other collateral for r l v d utilising the existing visual identity Apropos had created. r l v d is an online marketplace that facilitates the purchasing, renting and selling of luxury fashion items. The packaging used to ship out orders and for sellers to post their items to r l v d needed to be sleek and reflect the luxurious clothes sold on the site. As the brand uses limited colours, the brief lent itself to exploring typographic solutions to each packaging item. This extended to branded clothing for employees as well as phone cases, water bottles and lanyards. The range of deliverables required allowed the exploration of different applications of the identity along with supporting taglines that r l v d uses throughout their branding. Creative direction: Youssef El Sayed + Alexios Seilopoulos
 Packaging design: Ben King