Archie´s is a high quality restaurant that uses organic and natural ingredients to follow the traditional italian recipes as close as possible. Therefore, Archie´s gelato is prepared following the traditional italian recipe, using natural ingredients without additives and artificial flavours. According to this, the brand design was based on nature as a concept, highlighting the intensity of our gelato´s taste and its purity: our gelato is heavenly.
The challenge
Most ice creams are made with chemicals, artificial colours and flavours for making them more attractive for the clients, ignoring how healthy and fresh they are. The goal, demonstrate that natural flavours are better and more intense than artificial ones.
The idea
Brand development of "La Gelatería", an identity that evokes the traditional italian gelato in its purity, freshness and natural state. This brand identity highlighted the most valuable characteristics of Archie´s gelato: an organic and healthy dessert.