La Perla

Luxury and couture lingerie. SERVICES Website Design Ada Masotti, founder, pioneered a vision to enhance feminine beauty and elegance. From her legacy, La Perla has grown into a leading luxury fashion house. La Perla is available through a network of flagship stores, shop-in-shops, department stores and specialised boutiques, located in the heart of the most important fashion districts in the world. Fully website redesign, taking the site from a static site to a fully responsive website. Elevation of the branding to a more elegant style. The launch of La Perla Man happened during Pitti Uomo with a catwalk show, so the digital presence went live in parallel to the show. The website re-brand had to work for the men’s clientele as well as the female; on top of this, I designed microsite to host all of the men’s content.