The La Trobe Art Institute was created in 2013 with the intention of becoming Australia's premier regional art school. A selection of the writing and material from the branding guidelines designed by Tyler Hendy was selected by the director of LAI with the intention to be used.
"LAI is a corporate, strong and elegant styled organisation that is synonymous with art, design and culture.
This document contains everything you need to know about how the LAI brand should be used throughout all aspects of the branding and marketing ensuring it remains consistent throughout.
Using the brand correctly is extremely important to us. We ask that the guide is always referred
and adhered to. We hope you enjoy getting to know our brand."