"Malena Zavala has shared her new single 'La Yarará'.
An inspired piece of left-field pop, the track is shot through with venom, taking its name from a poisonous snake in Northern Argentina.
It's also a subtle take-down of the boxes women are placed in by patriarchal society, with the title also being a slang phrase for a women who shows too much attitude or personality.
Out now, the single features on Malena's incoming album, and it's gained a superb video from director Sofia Boriosi.
Sofia comments:
"I quickly drew up a treatment that would turn La Yarará from something dismissive into an image of power - Just like Malena had done in her song. A short while later, I rang Malena back. She loved the idea. I think every woman understands what La Yarará means on some level."
"We decided to shoot in the hills outside Madrid - the hills that Goya had filled with witches and ancient rites, the hidden places where women could speak and be heard. It made sense to do the same."
The song channels a certain degree of anger, and this is perfectly matched by the visuals, making an inspired new project."
Source: clashmusic.com/news/malena-zavala-shares-inspired-new-single-la-yarar%C3%A1
"Essentially, the latest single release from Malena Zavala is a rich tapestry of cultures and references that have collectively come together in harmony to form ‘La Yarará’.
‘La Yarará’ draws from the various aspects, colours and shades of Latin music and culture. From Cumbia, Afro-Cuban, Afro-funk, Andean folk, Argentine folk, bolero-son, and for this track, reggaeton. The carefully crafted production and percussion on this evocative track are purposefully composed to evoke the image of a serpent to the listener.
“The yarará is a venomous snake, a viper, in Argentina,” explains Zavala. “It’s also used as a diss to a sassy woman, and my parents always called me that, so I’ve named the album that as a kind of in-joke.”
Malena Zavala washes everything she does within the culture she was born in and grew up around. It’s evidently clear that this vibrant and rich soundscape is heavily researched by Zavala as she revealed, “With the whole album I was researching every single Latino rhythm and style. With ‘La Yarará’ I started on reggaeton, but wanted to make it in my own way. I also wanted to make a song that’s really angry. And when I do that live, it is a challenge, because I normally sing very sweetly,” she admits. “But I’m trying to summon that yarará.”"
Source: notion.online/la-yarara-by-malena-zavala/
