Labels Are For Clothes, River Island AW18 Advertising Campaign

Labels Are For Clothes AW18 campaign featured a mixed ability cast. The AW18 campaign was created in response to the tens of thousands of comments generated from the successful launch of Labels Are For Clothes in SS18. Loving the first instalment, fans of the campaign asked to see more inclusivity of disabled people who make up 19% of the UK population. The LAFC campaign ran from September 17th across TV, digital, social, online and in-store, coinciding with River Island’s 30th anniversary celebrations. Photographer: Liz Collins @ CLM Stylist: Patrick Mackie @ Exposure NY Creative Agency: Victor Pyk via Studio Boulevard