About me
A left and right brain thinker, with an eye for engaging creative and a strategic mindset. Experienced in brand development, content creation and building consumer-centric campaigns rooted in insight. An ambitious marketeer driven to deliver excellent, measurable results through collaboration and exceptional teamwork.
Projects
- #RIHomeRI is coming home! We’re taking fashion out of the wardrobe and bringing it into your ‘Home Chic Home.’ The premiere range is inspired by you and your insatiable love of fashion and includes anything from soft furnishings and décor to furniture and storage options. RI homeware is designed to help you put a unique spin on your space, however big or small. We brought together fashion and furnishings at our Soho Square pop-up event to showcase our three trend edits, Electric Opulence, Baby Doll a
- Love Not Labels, Pride 2018We were 100% PROUD to announce our second collaboration with anti-bullying charity Ditch The Label in Summer 2018. The exclusive collection is a true celebration of PRIDE with slogan sweats and tees reminding the world that relationships are about ‘Hearts Not Parts’ and ‘Love Not Labels’. Made for everyone, the new gender-neutral edit features eight empowering styles that stand against discrimination in full rainbow shaded glory. Along with slogans, the glitter dusted ‘&’ is a simple but stando
- I Am, with River IslandRiver Island were looking for a partnership for AW17 that would help improve their credibility as a fashion authority while empowering an 18-30 audience to express their own style. We wanted to encourage conversation and expression of identity in the context of not just fashion, but in areas such as confidence and opinion. We partnered with the Box Network to create a six-part, cross-platform artist and fashion franchise. The series I AM shone a spotlight on six of the UK’s hottest emerging ar
- Labels Are For Clothes, River Island AW18 Advertising CampaignLabels Are For Clothes AW18 campaign featured a mixed ability cast. The AW18 campaign was created in response to the tens of thousands of comments generated from the successful launch of Labels Are For Clothes in SS18. Loving the first instalment, fans of the campaign asked to see more inclusivity of disabled people who make up 19% of the UK population. The LAFC campaign ran from September 17th across TV, digital, social, online and in-store, coinciding with River Island’s 30th anniversary cele
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Work history
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Marketing Lead, FashionThe Very Group
London, United KingdomFull Time
Responsible for the development and delivery of marketing plans across the fashion category and key strategic brands. Contribute to broader category strategy development and day to day work in collaboration with brand ambassadors, marketing, trading and internal agency to deliver campaigns.
Key Accountabilities:
• Establishing strategic alignment cross-funtionally
• Lead in the execution of engaging and high impact campaigns, bringing together colleagues across channel marketing, trade and our internal agency team to craft integrated and creative campaign solutions
• Building relationships, lines of communication and ways of working to ensure all marketing stakeholders are aligned under the category marketing strategy and plans and our partnerships with brands are strengthened
UK Marketing ManagerFenton
- London, United KingdomFull Time
Lead in building the brand and its presence in the UK market to grow brand awareness, equity and love through digital and physical brand activations. Responsible for running marketing campaigns, collaborations, community efforts, social media, local activations, email marketing and for creating processes and tools to consistently improve cross-functional working, including reporting frameworks, and project briefs.
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Skills
- Strategy Development
- Brand Marketing
- Content Commissioning
- Video Production
- Team Management
- Communicating Ideas
- Idea Generation
- Creative Thinker
- Analytical
- Emotional Intelligence