Love Not Labels, Pride 2018

We were 100% PROUD to announce our second collaboration with anti-bullying charity Ditch The Label in Summer 2018. The exclusive collection is a true celebration of PRIDE with slogan sweats and tees reminding the world that relationships are about ‘Hearts Not Parts’ and ‘Love Not Labels’. Made for everyone, the new gender-neutral edit features eight empowering styles that stand against discrimination in full rainbow shaded glory. Along with slogans, the glitter dusted ‘&’ is a simple but standout symbol of unity. In the spirit of togetherness, we asked four incredible friends of RI, each with a unique connection to PRIDE to rock the range in a high-octane shoot and reveal a little more about who they are and how they show pride.