This campaign to promote their new men's fragrances, Lacoste Blanc and Lacoste Noir, needed to have get across the warmth and joy of summer. The campaign also took place on the 80th anniversary of Lacoste, and for this reason I wanted to reflect the history of the brand. I created Art Deco inspired patterns, photographed them underwater and printed the images onto fabric. This was then flung up and photographed against a bright blue sky to create the striking and somewhat abstract imagery. These photographs went on to be exhibited in London as part of the fragrance’s release campaign.