LADbible x Strongbow - Designing branded news stories for virality

  • Mike Ivens

For Strongbow Dark Fruit’s first foray into advertising I designed three hybrid social, experiential and PR ‘too good to be true’ news stories that, were in fact, entirely true: WATCH THE DARK FRUIT TATTOO SHOP: https://www.facebook.com/watch/?v=312677772828495 WATCH THE DARK FRUIT ICE CREAM TRUCK: https://www.facebook.com/watch/?v=4788245691222583 WATCH THE DARK FRUIT BAKERY: https://www.facebook.com/watch/?v=207603916809373