Hi, I'm Mike. I'm a social media creative with four years of extensive and wide-ranging agency experience, from creative start-up to global players.
I love using creativity to inspire and excite audiences, whether that’s devising clever content campaigns for high-profile brands or producing comedy for national broadcasters.
See some select projects that reflect different areas of my experience on my portfolio: http://michael-ivens.squarespace.com
I've managed social media accounts, led creative pitches for a wide variety of client briefs and have created content from basic social content like GIFs right up to vide shoots with high-profile talent.
On my personal portfolio you'll see some select projects I've led that reflect different corners of my skill set: www.michael-ivens.squarespace.com
Projects
- LADbible x Strongbow - Designing branded news stories for viralityFor Strongbow Dark Fruit’s first foray into advertising I designed three hybrid social, experiential and PR ‘too good to be true’ news stories that, were in fact, entirely true: WATCH THE DARK FRUIT TATTOO SHOP: https://www.facebook.com/watch/?v=312677772828495 WATCH THE DARK FRUIT ICE CREAM TRUCK: https://www.facebook.com/watch/?v=4788245691222583 WATCH THE DARK FRUIT BAKERY: https://www.facebook.com/watch/?v=207603916809373
- LADbible x Wrigley's Extra - The celeb talk show conducted at sniffing distance(Hence the need for chewing gum. Geddit?) Developed and directed a seven-part series for Wrigley’s Extra to boost millennial purchase consideration. WATCH KYLE WALKER EPISODE: https://www.facebook.com/watch/?v=353426348591017 WATCH JAMIE LAING EPISODE: https://www.facebook.com/watch/?v=315542375729976
- SKY 1: CRITICALSKY 1: CRITICAL Sky 1 needed to raise awareness for its new medical drama Critical and showcase the high quality of the drama and gripping real-time events of each episode, finding an engaging way to drive conversation in the run up to the series premiere. I wrote and delivered the world's first branded choose-your-own-adventure game based on Twitter, putting the audience in the characters' shoes and forcing them to make life-or-death decisions. I consulted a series of surgeons, nurses
- Vauxhall: Facetiming Football playersThe Brief Celebrate Vauxhall's sponsorship of England, Scotland, Wales and Northern Ireland national football teams in a social media campaign that brings fans closer to the players. The Campaign Hardcore football fans rang our phone number for the chance to win a signed team shirt. A few days later they got the shock of their life when they received a Facetime call from two of their team's star players to award it to them.We shot with players from each country and delivered a campaign rich with
- Picturehouse: Immersive mobile gamePicturehouse Cinemas needed to push mainstream audiences to their new indie horror, Green Room, starring Patrick Stewart. They wanted a digital activation that stayed faithful to the gruesome horror and high tension of the film but the budget was limited, ruling out a lot of possibilities. Above all, it needed to be super shareable. I pitched a 'shareable Facebook quiz' turned up to 11, called Escape the Green Room. I wrote the questions based on the film's plot, led creative and designed the so
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Work history
Social Media CreativeWeber Shandwick
2, Waterhouse Square, 140 Holborn, London EC1N 2AE, UKFull Time
• Respond to social media briefs for current clients and new business with content and campaign creative
• Creative-directing concepts through to completion
• Clients include Vauxhall, Aldi, Electrolux, HSBC, Nespresso and Pernod Ricard
• Work has included creative strategy, content ideation, Periscope and Facebook live broadcasts, scriptwriting and regular video shoots with talent
Senior CreativeLADbible Group
- London, United KingdomFull Time
- Servicing priority client and high-budget briefs for LADbible’s internal creative agency, Joyride
- Specialisation in creating original format IPs for brands
- Devising, pitching and executing branded content solutions to live across all LADbible Group properties
- Mentoring and overseeing progression of junior creative team members
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Skills
- Advertising
- Marketing PR
- Copywriting
- Digital
- Video
- Design
- Creative
- Marketing Strategy
- Pitching
- Production Management
- Social Media Marketing
- Creative Direction
- Photoshop
- Powerpoint
- Art and Creative Direction
- Social Meda Strategy
- Content Creatiion
- Film/video Editing
Education
Web Media Production and ManagementRavensbourne University London
- London, United Kingdom
This experimental new degree taught a combination of transferrable skills in online business and content marketing, for which I received a 1st.