The Brief Celebrate Vauxhall's sponsorship of England, Scotland, Wales and Northern Ireland national football teams in a social media campaign that brings fans closer to the players.
The Campaign Hardcore football fans rang our phone number for the chance to win a signed team shirt. A few days later they got the shock of their life when they received a Facetime call from two of their team's star players to award it to them.We shot with players from each country and delivered a campaign rich with video assets that stretched primarily across Twitter.
My Responsibilities Created, pitched and art directed concept through to production and delivery
The Results National coverage in national and regional press including Campaign, The Mirror, The Daily Sport, Scottish Daily Record, Daily Star and dozens more - Twitter HQ research determined that 38% of football fans thought Fan Hotline changed their view on Vauxhall - 44.48% View Through Rate
Project Tags
Companies
Weber Shandwick
- Marketing & PR