Major campaign for Ladbrokes to help promote one of the the biggest event in the sports betting calendar.
Crucially, the campaign had to appeal to the general public, attract non-betters and convey the sense of getting caught up in the action.
The campaign was rolled out nationally across all UK stores with supporting online and press material.
Carried out concept to execution, creation of themes, key art, photoshoot and additional campaign collateral, giveaways and promotional overlays.
