Branding, Creative Direction, Print.
Ladies Get Paid is an organization that helps women to rise up at work through knowledge sharing and support which enables women to advocate for their value.
The organization launched with a strong and provocative statement from the beginning: ‘Fuck the wage gap’ , it was important for the brand identity and ethos to embody this rally cry. The visual system is powerful, unapologetic, playful and modern, with a foundation built on a series of juxtaposing elements (just like most inspiring women I know).
This is modern feminism with a wink.
Enabling women to rise up, the foundation of the design utilizes an extension of the mark in a system that represents a modern attitude informed by unity and a forward moving motion. Less talk, more action. Its simple and clear with an unapologetic attitude and tone.
A color palette that is both powerful and modern, the colors are always used in pairings of soft and loud. Same applies to the typography system, using a combination of wide and narrow for provocative moments.
Fact cards are handed out at every town hall, featuring compelling statistics that are a pocket sized reminder to ask questions and engage.
On Equal Pay Day we launched a series of swag, with a purpose of sparking conversation amongst peers and in the work place.
Our statement visuals are always with a wink. Using known stereotypical ‘feminity’ statements or overtly masculine lines and spinning then.
‘Get Money Power Women’ is inspired by Scarface.
‘You had me at Equality’ is reshaped from ‘You had me at hello’.