Lady Gaga x Westfield - Love for Sale, 360 Experience

Freelance Creative/Show Direction for the Lady Gaga x Westfield one-of-a-kind virtual-meets-physical hybrid concert, event ident, 21 global physical fan activation zones in Westfield stores and the digital streaming experience. Full creative + show direction for the Gaga Performance pre-record in LA including lighting direction, set design, collaborating with the DOP and edit sign-off, special effects and styling direction. Creative Direction of three price tier designs for the in-store Westfield Fan Activation zones and the full lead up campaign across digital, social and in-store forums.