About me

Luke (LPJ) McCabe is an award-winning Show Creative Director for Music Artists and Global Brands based in the UK. With a blend of theatric production design, expertise of integrated campaigns and passion for authenticity throughout all aspects of creative direction; LPJ has directed performances and shows for the likes of Lady Gaga, RAYE, Charli XCX, Ayra Starr, Chase & Status, Odeal, the Sugababes, Libianca, Bebe Rexha - in addition to brands such as Spotify, YouTube, Visa and the MOBO Awards.

PostsProjectsExperienceTeam

• Any Event Managers / producers for high level conference events based in Dublin - connect with me at luke@lpjentertainment.co.uk
• SENIOR STYLIST/COSTUME DESIGNER NEEDED - Network Building for Future Projects
• Looking to expand my network with Stylists that specialise in either male or female styling, preferably with music/performance experience.

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Projects

• 1

  NSG 'Petite' Performance- MOBO Awards 2021Freelance Creative/Show Director for NSG and their performance of 'Petite' at the MOBO Awards 2021. Providing the full creative team including Choreographer, Dancers, Stylist, MUA, Screen Content and BTS Capture.
• Lady Gaga x Westfield - Love for Sale, 360 ExperienceFreelance Creative/Show Direction for the Lady Gaga x Westfield one-of-a-kind virtual-meets-physical hybrid concert, event ident, 21 global physical fan activation zones in Westfield stores and the digital streaming experience. Full creative + show direction for the Gaga Performance pre-record in LA including lighting direction, set design, collaborating with the DOP and edit sign-off, special effects and styling direction. Creative Direction of three price tier designs for the in-store Westfiel
• Lionel Messi x SikSilk Collaboration- 2021 Social + Digital CampaignFreelance Creative Direction of the social and digital campaign for the 2021 SikSilk and Lionel Messi fashion collaboration. Full creative direction for the social campaign including social poster assets and full trailer. Developing the initial concept, providing casting options and sourcing the custom sound composer for the project from the LPJ Entertainment ltd team (HYLNU / Dan Hylton - Sound Designer)

Work history

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CreativeLPJ Entertainment LTD
Jan 2018London, United KingdomFreelance
Freelance Award-Winning LGBT Creative Director, Show Designer & Conceptual Creative for Music Artists & Global Brands. MUSIC ARTISTS - Show Creative Direction for Televised & Award Show Performances, - Show Design for Concerts & Tours - Creative Consultation for Integrated Campaigns - Show Creative Direction for Music Award Shows / TV Shows GLOBAL BRANDS - Freelance Conceptual Creative Direction for Pitch / RFP Responses. - Bespoke Entertainment / Show Concept and Delivery for PR Events, Award Shows, Large-Scale Spectacles / Ceremonies, Conferences, Brand Experiences. - Show Design for Branded Music Collaborations / Partnerships / Shows - Freelance Creative Direction for Social/Digital Campaigns, Experiential & Brand Activations Former Clients - Music Artists such as Lady Gaga, RAYE, Post Malone, Sam Smith, Charli XCX, Chase & Status, The Sugababes, Odeal, DC, Bebe Rexha, Cheryl, NSG, Griff, the Goodboys, Strandz, Ayra Starr, KUNGs, Libianca, Kenya Grace & Rai Nao. - Global Brands including Spotify, YouTube, Nike, Virgin, VISA, Lionel Messi, SikSilk, Harrods, Westfield, Barclays, Diageo, Belvedere Vodka, Drumshed, Glenmorangie, Marantz, Sky and Ralph Lauren Fragrances. - Agencies including Amplify, Imagination, Smyle, Metallic Inc, KGA Agency, Wonderland, Shiraz Creative, BCD The Collective, Avantgarde, Touch Associates, Goose Live Events, Cowshed Social. Showreel available at www.lpjentertainment.co.uk Contact directly - luke@lpjentertainment.co.uk