Freelance Creative Director for Global Brands, Music Artists and Experiential Events. Skilled in Conceptual Creativity, Creative Strategy, Art Direction, Conceptualising, Consulting, Creative Direction, Storytelling and providing Bespoke Entertainment/Show Direction. Former clients include Lady Gaga, Nike, Messi, SikSilk, Harrods, Westfield, Barclays, Diageo, Belvedere Vodka, Drumshed, Bebe Rexha, Cheryl, NSG, Griff, RAYE, the Goodboys, Paloma Faith, The MOBO Awards & Kanye West + more.
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- Lady Gaga x Westfield - Love for Sale, 360 ExperienceFreelance Creative/Show Direction for the Lady Gaga x Westfield one-of-a-kind virtual-meets-physical hybrid concert, event ident, 21 global physical fan activation zones in Westfield stores and the digital streaming experience. Full creative + show direction for the Gaga Performance pre-record in LA including lighting direction, set design, collaborating with the DOP and edit sign-off, special effects and styling direction. Creative Direction of three price tier designs for the in-store Westfiel
- Lionel Messi x SikSilk Collaboration- 2021 Social + Digital CampaignFreelance Creative Direction of the social and digital campaign for the 2021 SikSilk and Lionel Messi fashion collaboration. Full creative direction for the social campaign including social poster assets and full trailer. Developing the initial concept, providing casting options and sourcing the custom sound composer for the project from the LPJ Entertainment ltd team (HYLNU / Dan Hylton - Sound Designer)