Lionel Messi x SikSilk Collaboration- 2021 Social + Digital Campaign

Freelance Creative Direction of the social and digital campaign for the 2021 SikSilk and Lionel Messi fashion collaboration. Full creative direction for the social campaign including social poster assets and full trailer. Developing the initial concept, providing casting options and sourcing the custom sound composer for the project from the LPJ Entertainment ltd team (HYLNU / Dan Hylton - Sound Designer)