A campaign for the Philips Lumea - an at-home IPL device that uses painless pulses of light to stop hair growing back.
We created special-build OOH that empathised with the hassles of hair removal in a playful way, which we believed was pretty refreshing for the category.
The campaign message was emphasised with strategic timing during and placement near Wimbledon and the London flower shows.
Creative Director: Gerry Human
Agency: Ogilvy & Mather London