Laffa

  • Ashleigh Dussie

Brand Identity concept for Laffa, a Middle Eastern Street Food Truck based in London, which I completed whilst interning at Studio eNaR, Manchester (2018). The brief was to re-work the logo, produce an Arabic inspired typeface and create a series of Lebanese inspired patterns, with a hand made feel, to be used throughout their branding. I re-worked their current logo using lino and ink, fabricating a typeface with a hand-crafted texture. I created a secondary typeface intended for small print and a series of patterns.

Lino printed logo.
Printed variations.
Tagline.
Lino printed secondary typeface.
Lino printed patterns.
Lebanese inspired colour palette.
Stickers.
Loyalty cards.
Loyalty cards, stickers & food wraps.
Screen-printed apron.
Laffa food trailer.
Takeaway packaging concept.
WIP. Pattern drawings & Lino cuttings.
WIP. Lino prints.
WIP. Lino printed & handwritten type.