Write Her Future literacy programmes last for four years. In Morocco, the programme has a focus on young mother’s education. In Guatemala, women’s rights, and in Thailand, integration and independence. I was involved in the campaign project planning for each programme.
This involved the initial naming of the campaign, and all elements involved for the next four years; video scripts (long-form and social posts/stories), product offerings, programme research and development, editorials, press packs and a total social media overhaul of all Lancôme ambassadress’s (Lupita NYong’o, Kate Winslet, Issabella Rossellini, Lilly Collins, Penelope Cruz) social postings.
Three ambassadress’s initial postings (written by me) gaining over 700,000 impressions: