Gretel Keyte

Gretel Keyte

CopywriterLondon, United Kingdom
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Gretel Keyte

Gretel Keyte

CopywriterLondon, United Kingdom
About me
Hello! My name’s Gretel (no relation to a Hansel, or gingerbread houses unfortunately) and I’ve been doing this whole writing thing for as long as I can remember. “Professionally” I've been doing it for over six years and have had the opportunity to work with some really cool clients. From Martini to the NHS, Stella McCartney to TfL, and with a body of work just as diverse and exciting. I just love words and telling stories (it’s part of the nature of having a fairytale name I reckon!) and I’ve worked on just about everything. So if you’re looking for a stand out print campaign, an unforgettable social media overhaul, memorable manifestos, websites, packaging, strap lines, tweets, or a hard hitting editorial...I’m your girl. Some of my projects are below, or check out my portfolio:
  • Martini
    MartiniGenerations of families have built Martini to what it is today. For over 150 years they have put their stamp on Italian culture and shared it with the world. However, when most people think of Martini, they don’t think of much, apart from maybe James Bond…
  • C&A Foundation Sustainability Report 2016
    C&A Foundation Sustainability Report 2016Every year, corporate foundation C&A Foundation release their annual report to touch on the incredible work carried out that year, and the spaces in which they can improve. The problem is, not many people take the time to read through pages upon pages of results.
  • Final Gift
    Final GiftRecently bankrupt Jason discovers his baby has a serious illness and slips back into a life of crime. The film highlights an urgency for organ donors.
  • Stella McCartney Sustainability
    Stella McCartney SustainabilitySince it’s conception in 2001, the fashion house of Stella McCartney has been pushing the boundaries of aesthetics and ethics, making luxurious products fit for the world we live in today. The problem is, the general public don’t really care, or know.
  • With Love, My Darling
    With Love, My DarlingLying on a bed of taboo, a young couple in a remote French village test the boundaries of their relationship.
  • Lancôme Write Her Future
    Lancôme Write Her Future76 million young women around the world live with illiteracy. but there is little to no awareness of this. Literacy skills give you the freedom to live life the way you want, and provide a future for the ones you care about.
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Work history
    Freelance CopywriterNCS Trust
    London, United KingdomFreelance
    Here Design logo
    Here Design logo
    Freelance CopywriterHere Design
     - London, United KingdomInternship
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  • Copywriting
  • Brand Storytelling
  • Ad Copywriting
  • Feature Writing
  • Editorial
  • Content and Media Writing
  • Blog Writing
  • Brand Tone
  • Script Writer
  • Script Editing
    Screenwriting DiplomaNew York Film Academy
     - New York, United States
    Short term Screenwriting course, resulting in an A Grade Screenwriting Diploma. Focus on feature film, writing a full 100-page minimum first draft screenplay.
    BA (Hons) Film StudiesUniversity of Winchester, Hampshire
     - Winchester, United Kingdom
    2:1 BA(Hons) in Film Studies
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