Gretel Keyte

Copywriter

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Side Hustles

About me

Hello! My name’s Gretel (no relation to a Hansel, or gingerbread houses unfortunately) and I’ve been doing this whole writing thing for as long as I can remember. “Professionally” I've been doing it for over six years and have had the opportunity to work with some really cool clients. From Martini to the NHS, Stella McCartney to TfL, and with a body of work just as diverse and exciting. I just love words and telling stories (it’s part of the nature of having a fairytale name I reckon!) and I’ve worked on just about everything. So if you’re looking for a stand out print campaign, an unforgettable social media overhaul, memorable manifestos, websites, packaging, strap lines, tweets, or a hard hitting editorial...I’m your girl. Some of my projects are below, or check out my portfolio: www.greycreates.com

Locked Pro Plan feature

Skills

  • Copywriting
  • Brand Storytelling
  • Ad Copywriting
  • Feature Writing
  • Editorial
  • Content and Media Writing
  • Blog Writing
  • Brand Tone
  • Script Writer
  • Script Editing

People I’ve worked with

  • Taira Adil

    • Senior Advertising Manager - Harper’s Bazaar Arabia
    •  

Companies I’ve worked with

  • Boden

    Boden

    • Fashion and Textiles
  • RANKIN

    RANKIN

    • Photography
  • Here Design

    Here Design

    • Design
  • Stella McCartney

    Stella McCartney

    • Fashion and Textiles

Work history

Currently

Freelance Copywriter

NCS Trust

Oct 2019
  • London, United Kingdom
  • Freelance

2019

Freelance Copywriter

Here Design

Sep 2019 - Sep 2019
  • London, United Kingdom
  • Internship

2019

Freelance Copywriter

RANKIN

Sep 2019 - Sep 2019
  • London, United Kingdom
  • Freelance

2019

Freelance Copywriter

Studio Blackburn

Jul 2019 - Jul 2019
  • London, United Kingdom
  • Freelance
  • Packaging and branding copy

2019

Freelance Copywriter

Boden

May 2019 - Jul 2019
  • London, United Kingdom
  • Freelance
  • Children’s and Women's Wear digital communications and social media.

2019

Freelance Copywriter

Dalziel & Pow

Feb 2019 - Jun 2019
  • London, United Kingdom
  • Freelance
  • Packaging copy for multiple whisky brands under Diageo.

2019

Freelance Copywriter

Ragged Edge

Sep 2018 - Apr 2019
  • London, United Kingdom
  • Freelance
  • Copywriting lead on a global educational piece for Martini, giving Martini Ambassadors everything they need to present to 1% and 9% trade customers, covering Martini’s extensive product offering - vermouth, bitter and sparkling wine. Each product has its own education framework comprising of key messaging, TOV, immersive education experience script/story, extensive timeline of Martini history and product history, tasting mat, botanicals map and fact cards.

2018

Freelance Copywriter

Blackbook London

Aug 2018 - Sep 2018
  • London, United Kingdom
  • Freelance
  • Global messaging framework for FedEx, both internal and customer facing. Collateral includes brand guidelines, TOV guidelines, 60, 30 and 15 second film scripts, website copy and playbook.

2018

Freelance Copywriter

Intrafocus

May 2018 - Jul 2018
  • London, United Kingdom
  • Freelance
  • Ensuring over 300 pages of the company website were consistent in messaging. Writing a narrative led set of 38, easy to read, accessible user guides for anyone using Intrafocus software.

2018

Copywriter

Futerra

Aug 2016 - Feb 2018
  • London, United Kingdom
  • Full Time
  • Futerra is a change agency in London, with an aim to make sustainability so desirable it becomes normal. As part of the small copy team, I worked individually and alongside strategy, planning and design. I was responsible for taking on clients and bringing their sustainability stories and missions to life, in their respective industries and the wider world. It was my job to write narratives, editorial pieces and reports and help create exciting, eye-catching campaigns from conception to completion. As Futerra’s focus is sustainability, I worked with brands across many different industries, from fashion to food, beauty to hospitality and NGO’s to corporate foundations. My main clients included: Stella McCartney, The North Face, ECONYL®, Lancôme, Maybelline, Liquitex, Whitbread, HSH Naturally Peninsula, MSC, Driscoll’s Berries, Oumph!, The Rainforest Alliance, Climate Optimist and The C&A Foundation.

2016

Junior Copywriter

TMP Worldwide

Mar 2014 - Aug 2016
  • London, United Kingdom
  • Full Time
  • A conceptual creative working on recruitment advertising and communications campaigns for clients such as Virgin Media, Network Rail, TfL, the NHS, British Airways, The University of Bristol and more. From concept to completion I was responsible for creating powerful candidate experiences while working closely with others in the creative team. The candidate process comprised of attraction, relationship, application, assessment, onboarding and ongoing engagement. I was tasked with writing, proofing and editing copy for entire campaigns and advertisements that require longevity across a number of different roles and departments. Being able to spread my thinking across different channels was crucial, as well as fluidly changing my writing style and tone dependent on brand guidelines and reputation.

Education

2012

Screenwriting Diploma

New York Film Academy

Sep 2012 - Dec 2012
  • New York, United States
  • Short term Screenwriting course, resulting in an A Grade Screenwriting Diploma. Focus on feature film, writing a full 100-page minimum first draft screenplay.

2011

Sep 2009 - May 2011
  • Winchester, United Kingdom
  • 2:1 BA(Hons) in Film Studies

2006

3 A-C A Levels

Peter Symonds College

Sep 2004 - May 2006
  • Winchester, United Kingdom
  • Media Studies English Literature Psychology